Key global decision makers are set to converge for WTM London’s Ministers’ Summit this November, traditionally the world’s largest annual gathering of tourism leaders, each year.
Taking place on Tuesday 4th November, the event will once again be held in association with UN Tourism and the World Travel & Tourism Council (WTTC), moderated by Christian Fraser, Chief Presenter at BBC News. Taking place in the new Maritime Suite, George V Room 1 (part of Excel London’s newest expansion), the summit, now in its 19th year, is expected to showcase its most impactful lineup so far, building on momentum from previous events.
Last year, the summit brought together over 50 Tourism Ministers - a 12% increase on 2023 and record figure to date. A growth which reflects an overall uptake in attendance for WTM London, with 2025 on track to become the largest in the event's 45-year history.
This year, the summit, ‘Reimagining Tourism Investment Models: Building Next-Generation Incentives’, will explore innovative approaches to tourism investment and forward-looking incentives, aligning with the show’s overarching conference theme of ‘Reimagining Travel in a Changing World’. Building on last year’s discussion, which focused on artificial intelligence, this year’s summit will address key topics such as the integration of emerging technologies to unlock new markets, tools to align investment with national economic transformation agendas and how to diversify tourism investment for long-term resilience.
With tourism entering a decisive stage of transformation, the summit will present clear steps to take tourism investment models from traditional and service-based to strategic and forward-looking.
Elsewhere on Tuesday 4th November, WTM London’s wider conference programme will see the return of the Sustainability and Geo-economics summits, as well as the unveiling of the latest WTM Global Travel Report, with the Technology and DEAI summits to follow the next day. The final day of the event will feature the Marketing summit, ITT Future You Forum and closing keynote session, with a soon to be announced special guest.
Chris Carter-Chapman, WTM London Event Director, said: “As the world’s most influential travel show, we’re delighted to be hosting the Minister’s Summit once more, particularly after such a strong attendance last year. WTM London has an undoubted impact at policy level, leading the way in top level discussion about the key issues affecting global tourism. As the industry adapts to challenges such as conflict and climate change, and opportunities like those presented by technological advances, it’s important to come together to share best practice and consider how we can harness tourism as a force for good.”
ENDS
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Notes to Editors
World Travel Market (WTM) Portfolio comprises of leading travel events and online portals across four continents. The events are Arabian Travel Market, WTM London, WTM Latin America and WTM Africa.
WTM London is the world’s most influential travel and tourism event for the international leisure l travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.
Next event: 4 to 6 November 2025 at ExCel London.
Arabian Travel Market (ATM), is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2024 welcomed over 47,000 attendees and hosted over 30,000 visitors, including more than 2,600 exhibitors and representatives from over 161 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai
Next event: 4 to 6 May 2026, Dubai World Trade Centre, Dubai
https://www.wtm.com/atm/en-gb.html
Arabian Travel Week is a festival of events taking place from 28 April, within and alongside Arabian Travel Market 2024. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Influencers’ events, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, as well as a series of country forums.
Arabian Travel Week is a 10-day long festival of travel and tourism events that take place in Dubai. All eyes are on the city, as Dubai invites the international travel industry to come together each year and take part in the events so that we can shape the future of travel together. The travel events that are part of Arabian Travel Week include ATM Start Up Competition, ATM Travel Tech, GBTA Business Travel Forums and Buyer Networking.
https://www.wtm.com/arabian-travel-week/en-gb.html
WTM Latin America is held annually in São Paulo and attracts more than 29,000 tourism professionals and almost 800 exhibiting companies during the three-day event. The event offers a qualified content combined with networking and business opportunities. In its latest edition, in 2024, WTM Latin America kept its focus on effective business generation and was able to schedule in advance six thousand meetings that were held between buyers, travel agents and exhibitors.
WTM Latin America contents are available in English, Spanish and Portuguese.
Next event: 14 to 16 April 2026 – Expo Center Norte, SP, Brazil
WTM Africa launched in 2014 in Cape Town, South Africa. The event welcomes 6,000 travel industry professionals to Africa’s leading and only business to business (B2B) exhibition for both the inbound and outbound African travel and tourism markets.
Next event: 13 to 15 April 2026 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/
About ATW Connect: Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.
WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/
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