WTM London, the world’s most influential travel and tourism event, organised by RX, has named Britain’s national tourism agency VisitBritain as its premier partner for this year.
Indicating a closer working relationship between WTM London and the UK Government, who last year announced plans to increase international visitor numbers to 50 million annually by 2030, surpassing 2024’s total of nearly 43 million. In line with this ambition, there will be a greater government presence at the show this year.
VisitBritain
CEO Patricia Yates said:
“WTM London is a flagship global travel trade event in the industry’s calendar, a catalyst for new business for more than four decades, and we are delighted to be this year’s premium partner as we gear up to welcome top travel buyers from around the world. We look forward to working with WTM to showcase our outstanding tourism offer, our hospitality and warm welcome and the UK’s ability to host events of the highest calibre.
“With international visitors already forecast to spend more than £34 billion in the UK this year, this major event also shines a timely spotlight on tourism’s economic importance and its huge potential to generate economic growth for local economies across the nations and regions.”
Chris Carter-Chapman, Event Director at WTM London, said:
“We are delighted to welcome our host nation, Britain as Premier Partner for this year's show. Britain has been the home of WTM for 45 years and the economic benefits, over £200 million to the London economy in 2024 alone, have been significant.
WTM represents a great opportunity for VisitBritain to showcase to a global audience of travel professionals what the nations and regions can offer. This year's show is the perfect forum for VisitBritain to further its role in achieving the UK Government’s ambitious target of 50 million international visitors annually by 2030.”
During WTM London VisitBritain will be showcasing its global ‘Starring GREAT Britain’ screen tourism campaign, which is using the powerful draw of films and tv shows to inspire visitors to choose Britain for their next trip. VisitBritain’s research shows more than 9-out-of-10 potential visitors are interested in visiting film and TV locations during their trip. From exploring Britain’s vibrant cities, world-class attractions and stunning countryside, the backdrop to so many iconic filming locations, to enjoying its exciting contemporary culture and hospitality, Starring GREAT Britain inspires visitors to put themselves in the picture, discover more and book a trip to Britain now.
Tourism and the Creative Industries are growth industries. The UK’s capacity to host major film and TV productions, and its world class production offer, boosts the range of screen related visitor experiences and locations, driving economic growth and strengthening perceptions of Britain globally as a place to visit and invest.
VisitBritain’s premier partnership boosts Britain’s already strong presence at WTM London this year. VisitBritain is partnering with UKinbound on its stand N8-220, connecting suppliers and destinations from across the nations and regions with global travel trade to get tourism products and experiences sold in international markets and on to the itineraries of future inbound visitors.
Over 40,000 travel professionals attended WTM London last year, with four out of five (82%) of them from overseas, encouraging a spike of inbound visitors to the country year on year. The EIA recently announced the events, business, conference and exhibitions industry adds a total of £11.5 billion to the UK’s economy – of which WTM London significantly contributes.
This year’s WTM London takes place from Tuesday 4th- Thursday 6th November at Excel London.
Please register to attend here: https://www.wtm.com/london/en-gb/register-now-wtm-london.html
ENDS
For all media enquiries, additional comment and request for interview please contact
Becca Krug and Evie Nicholls at Davies Tanner:
Tel: +44 (0)1892 619100
wtmpr@daviestanner.com
Notes to Editors
Please find high-res imagery here.
World Travel Market (WTM) Portfolio comprises of leading travel events and online portals across four continents. The events are Arabian Travel Market, WTM London, WTM Latin America and WTM Africa.
WTM London is the world’s most influential travel and tourism event for the international leisure l travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.
Next event: 4 to 6 November 2025 at ExCel London.
Arabian Travel Market (ATM), is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2024 welcomed over 47,000 attendees and hosted over 30,000 visitors, including more than 2,600 exhibitors and representatives from over 161 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai
Next event: 4 to 6 May 2026, Dubai World Trade Centre, Dubai
https://www.wtm.com/atm/en-gb.html
Arabian Travel Week is a 10-day long festival of travel and tourism events that take place in Dubai. All eyes are on the city, as Dubai invites the international travel industry to come together each year and take part in the events so that we can shape the future of travel together. The travel events that are part of Arabian Travel Week include ATM Start Up Competition, ATM Travel Tech, GBTA Business Travel Forums and Buyer Networking.
https://www.wtm.com/arabian-travel-week/en-gb.html
WTM Latin America is held annually in São Paulo and attracts more than 29,000 tourism professionals and almost 800 exhibiting companies during the three-day event. The event offers a qualified content combined with networking and business opportunities. In its latest edition, in 2024, WTM Latin America kept its focus on effective business generation and was able to schedule in advance six thousand meetings that were held between buyers, travel agents and exhibitors.
WTM Latin America contents are available in English, Spanish and Portuguese.
Next event: 14 to 16 April 2026 – Expo Center Norte, SP, Brazil
WTM Africa launched in 2014 in Cape Town, South Africa. The event welcomes 6,000 travel industry professionals to Africa’s leading and only business to business (B2B) exhibition for both the inbound and outbound African travel and tourism markets.
Next event: 13 to 15 April 2025 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/
About ATW Connect: Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.
WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.
*Note: Current market capitalisation can be found at http://www.relx.com/investors
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