Press Releases

Watch this space: keynote session at WTM London probes space tourism


The former President of Virgin Galactic, Will Whitehorn, is set to present a keynote at World Travel Market London, 7-9 November 2022, exploring the astronomic potential for space tourism.

Will Whitehorn is to lead a session marked: ‘Space: the final travel frontier?’ on Tuesday 8th November on World Travel Market London’s Future Stage.

It will be the first time that WTM London – the largest travel industry event globally – will feature space travel on its main stage.

Whitehorn will explore whether widespread space tourism really is feasible; what it could look like in the decades to come; and the sky-high opportunities for the travel and tourism sector.

The session will also ask if we should even consider space tourism given the climate emergency, and why billionaires such as Sir Richard Branson, Jeff Bezos and Elon Musk are obsessed with the space race.

Whitehorn will be able to talk about working for Sir Richard Branson and how to sell a dream when the product has not yet been launched.

He will discuss space tourism with UK travel journalist Mark Frary, the co-author of the book The Origins of the Universe for Dummies, and who has previously worked at the Mullard Space Science Laboratory.

News of the keynote session comes as space tourism is making international headlines again, thanks to Bezos’ Blue Origin, Branson’s Virgin Galactic and Elon Musk’s SpaceX.

Financial services company UBS has estimated the space travel market will be worth $4 billion by 2030, despite setbacks such as the pandemic.

In August 2022, Blue Origin successfully completed its sixth human spaceflight, carrying a YouTube star, an entrepreneur, a mountaineer, a technology leader, an engineer and a telecommunications executive. 

However, Virgin Galactic announced the launch of its commercial passenger service would be delayed again, this time until the second quarter of 2023.

Virgin Galactic signed a deal in July to enable members of the luxury Virtuoso agent network to sell Virgin Galactic space flights – although with seats selling at the standard price of $450,000, the astronomic costs are beyond the reach of most tourists.

Last September, SpaceX made history by launching the first mission to space with an all-civilian crew in a reusable Falcon 9 rocket.

Will Whitehorn, currently President of UKspace – the space trade association – has a distinguished track record in the travel sector, having started his career with British Airways Helicopters in 1982. He was a graduate trainee at Thomas Cook before joining Virgin Group as Group Public Relations Manager in 1987 and became President of Virgin Galactic in 2004, a post he held until 2011.

In addition to his long-standing involvement with Virgin, he has held senior positions and board roles in other sectors, such as PR and communications, science and technology, transport, online estate agents, gaming and software, and the space industry.

In September 2019, Whitehorn joined UKspace as President, an association which represents the UK space industry, and in January 2022, he was invited to join the British Government’s space advisory panel, the UK Space Exploration Advisory Committee (SEAC) which reports to the government’s UK space agency.

Will is Chair of the world's first quoted space investment company, Seraphim Space Investment Trust PLC.  He is a Fellow of the Royal Aeronautical Society, The Marketing Society and Vice-President of The Chartered Institute of Logistics and Transport and holds the Royal Aeronautical Society's prestigious Geoffrey Pardoe Space Award for services to the space industry.

 Juliette Losardo, Exhibition Director of World Travel Market London, said:

“We’re thrilled to have Will Whitehorn deliver a keynote at World Travel Market about the opportunities surrounding space travel on the new Future Stage. We’re honoured that a trailblazer such as Will is joining us.

“For so long, space tourism has been a futuristic dream and it is now becoming a reality – albeit just for a handful of travellers; but of course, air travel was once seen in a similar light.

It’s important that we embrace new opportunities for leisure like this, to drive an improved future for travel. This is particularly thought-provoking as we emerge from a period which forced us to re-evaluate what we know as normal.

“Will’s session will be one of several must-see events on the Future Stage, which will be dedicated to hosting high-calibre, dynamic speakers, focusing on the outlook for travel in key sectors.

“Registration for WTM London I now open, offering the chance to hear from Will, as well as the wide range of other expert and inspirational speakers we have lined up – plus the opportunity to mix with delegates from around the world to discuss trends and do business.”

Register to attend here


Photography from our previous shows is available via the following link: https://wtm.mediafiler.net/wtm/start/index

World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. The show facilitates business connections for the global (leisure) travel community. Senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating travel industry contracts.

Next live event: Monday 7 to 9 November 2022 at ExCel London


Arabian Travel Market (ATM), now on its 30th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2022 attracted over 23,000 visitors and hosted over 30,000 participants including 1,500 exhibitors and attendees from 150 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai

Next in-person event: Monday 1 to Thursday 4 May 2023, Dubai World Trade Centre, Dubai


Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2023. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ILTM Arabia, ARIVAL Dubai, Influencers’ events and activations, ITIC, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country forums.


WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.

Next event: Monday April 3rd to Wednesday 5th April 2023 – Expo Center Norte, SP, Brazil


WTM Africa launched in 2014 in Cape Town, South Africa.  In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

Next event: Monday 3 to Wednesday 5 April 2023 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/

About ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.


WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com


RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*

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