14 Jun 2023 | Exhibition News

Exhibition News - Branding RX – how the global exhibition organiser manages corporate communcations

Nathalie Haxby had never worked in face-to-face events before starting her role as global head of corporate communications for the world’s second largest exhibition organiser. She came in to oversee the rebrand from Reed Exhibitions to RX, before being thrown headfirst into the deep end with a new CEO and the total cessation of live events. The global head of corporate communications at RX, talks to EN about unifying the company and show brands and her pride at seeing their stories shared.

What were you expecting when you came into post?

Leading the comms team of a global organisation that creates magical and memorable live experiences, while building business for its customers, was a huge attraction for me.