UFI President Hugh Jones comments: “This is a landmark moment for our industry. For the first time, we have a dedicated ISO committee to define and align global standards for events. TC 354 recognizes the vital role our sector plays worldwide, not only as a driver of economies and industries, but also of knowledge and professionalism. I encourage our colleagues and partners worldwide to support this initiative to ensure our collective expertise shapes the standards that will define the future of our events and our industry.”