AI is changing the world of media and marketing at a rapid pace. But how are brands using the technology to drive better business outcomes and efficiencies?

In part two of a series of special episodes, Robin Tapp, chief intelligence officer at events giant RX Global, and Felicity Starr, regional vice-president at Salesforce, join Jack Benjamin to discuss how pragmatic approaches to AI can enhance business efforts.

The trio also discuss how work will be augmented by AI transformation, challenges and risks faced by businesses scaling AI use cases and what it means for the future of work.