RICHMOND, U.K. — RX and The Vision Council (TVC) announced that, starting in 2026, Vision Expo East and West will unify into a single, annual event.  

According to Beth Casson, Senior Vice President at RX, this was a customer-centric decision.  

“We started an extensive evaluation over the past year based on the evolving needs of the optical industry alongside broader shifts in the marketplace,” Casson explained. “In close collaboration with our partners at TVC, advisory boards, industry experts and external consultants, the decision became clear. Across the board, we heard the need for a unifying, streamlined [and] more impactful experience. The new format directly addresses that demand by unifying into one powerful moment each year … We’re enhancing the value of the show for all stakeholders while setting the stage for long-term growth.”