IBTM Americas 2025 is slated for August 20-21 at Centro Banamex in Mexico City for its 16^th edition.

This year, the show is expecting about 3,800 attendees, which is a 17% increase from 2024, and 400 companies exhibiting across more than 129,000 square feet of space at the Centro Banamex.

New to IBTM Americas in 2025 is the RX Trends Forum, which will bring together experts and market leaders to discuss industry trends. Trade Show Executive (TSE) connected with Eleonora García, Show Manager in RX México for IBTM Americas, to learn more about this new program.