06 May 2025 | Trade Show Executive Magazine
TSE: Using AI for Trade Show Sales: How RX is leveraging technology for a value-based selling strategy
RX, Owned by RELX, is positioned to benefit greatly from AI technology and advancements.
With some 12,000 technologists working under RELX, RX is able to effectively draw on expertise and existing tools to better serve their customers.
"Whether teams are discussing exhibiting space, digital or any other value-added product, the AI powered sales tool enables us to look across all of the sales conversations we are having and then analyses key words and key phrases and adapts our training accordingly."