The 16th edition of Automec, in addition to being considered the biggest in history in terms of brand presence, also broke records for expected new business. RX, the organizer of the leading event for the automotive repair and auto parts market in Latin America, estimates that exhibiting companies made more than 220,000 contacts, expected to result in sales in the coming months. In terms of visitors, the trade show attracted 105,000 professionals over the five days of the event, exceeding the organization's expectations.
“Our main commitment was to bring together, in one place, exhibitors looking to present innovative products with the most advanced technological resources. This made it possible to establish new connections and strengthen older ones,” says Automec manager Eduardo Marchetti. “The significant number of leads confirms Automec as the ideal environment to strengthen connections and boost business in the automotive repair and parts market,” he adds.
Automec was attended by over 1,500 brands that presented the main innovations and trends in the segments of auto parts, maintenance, accessories and automotive equipment for all types of vehicles. The presence of international companies was 20% higher compared to the previous edition, with brands from numerous countries, including Turkey, Argentina, India, China, Korea, Japan, the USA, Germany and the Netherlands, among others.
A participant since the event's conception in the 1990s, the president of Abipeças and Sindipeças, Cláudio Sahad, reaffirms the importance of the event. “The auto parts segment, the main focus of the trade show, is responsible for the maintenance of Brazil’s fleet of over 48 million vehicles, which transport people and wealth across this country, which is truly continental in size,” he says.
Expectations exceeded
Bosch celebrated the positive results achieved at the event. “We presented our solutions for parts, diagnostics and services to a relevant and engaged public. It was a great opportunity to reaffirm our commitment to the future of the automotive sector in Latin America,” emphasized Robinson Silva, the marketing director of the Mobility Aftermarket division for Latin America.
This year, the company had two booths: one on the main asile and the other, focused on workshop concepts, in the outdoor area. “We strengthened the relationship with our customers, partners, colleagues and collaborators. We left even more motivated to continue innovating and collaborating with the entire automotive aftermarket sector chain, always with the goal of offering comprehensive and high-quality solutions to our customers,” he emphasized.
The Schaeffler Vehicle Lifetime Solutions division made its debut, presenting several technologies and product launches for mobility. For Rubens Campos, the company's senior vice president for South America, the event highlighted the strong position of Schaeffler and the LuK, INA and FAG brands. "Once again, the REPXPERT Super Tips Space was a success among mechanics. With short daily training sessions, we provided important and practical repair tips for transmissions, engines and chassis," he highlights.
In addition to its booth, Perfect Automotive had a robust presence as a sponsor at Automec's Drift activation, according to its CEO, Gérson Coronado, further strengthening the brand's position as one of the leaders in the Brazilian automotive aftermarket segment. "The trade show provided a strategic opportunity to strengthen relationships with customers, expand our network of contacts and, most importantly, present the latest developments in our portfolio — now even more robust with our definitive entry into the heavy vehicle segment," he commented.
Many hours of presentations and panels
Automec's technical content agenda, with partner events, totaled more than 140 hours.
The Content Arena hosted approximately 40 hours of presentations and panels, addressing the main topics related to the automotive aftermarket sector. ESG was also part of the agenda, with a day dedicated exclusively to the topic in another edition of the Sustainable Transportation Forum.
In the area of equity, the space hosted the first edition of Elas na Automec [Women at Automec], which marked the launch of AMMA – Brazilian Association of Women in the Automotive Market, attended by important women leaders. The entity was created with the goal of promoting inclusion and increasing the participation of women, who currently represent only 21% of the workforce in the automotive segment. It also featured a panel by CSB – Deaf Truck Drivers of Brazil, which discussed the issue of inclusion and how the automotive sector can better include deaf professionals in workshops and auto parts companies, creating a positive social impact.
Radical maneuvers and knowledge
Among the most popular attractions at Automec, the Garage Show brought together 18 professional drivers in two daily Drift performances at the Perfect Automotive Arena, an exclusive structure set up in the external area of São Paulo Expo. With cars adapted for competition, using parts available on the market, it tested the quality of the components and the skills of the drivers. The initiative was sponsored by Mahle, NGK and the SKY Group.
Automec University, inaugurated at the 2025 edition, offered a schedule of approximately 70 hours of courses and training in partnership with SENAI – National Industrial Training Service, IQA – Automotive Quality Institute, ZF and Tirreno. Developed for restockers and repairer professionals interested in professional qualification, it addressed topics such as decarbonization, sustainability, digitalization and new fuels. To get an idea of the level of participation, over the five days of the event, IQA held more than 70 tests and SENAI issued hundreds of certificates.
“The popularity of the University underscored the interest of mechanics in improving their knowledge, and this is essential for standing out from the competition. The initiative reinforces the importance of continuing education in the sector and contributes to improving the technical level of the services provided,” concludes Marchetti.
The next edition of Automec already has a date. It will take place April 20 - 24, 2027, at São Paulo Expo. You can get more information about the event on the official website: www.automecfeira.com.br
About Automec
Automec, an international auto parts, equipment and services trade show, is the main event for auto parts, maintenance, repair, accessories and automotive equipment for all types of vehicles in Latin America. The most comprehensive platform for connecting the Automotive Aftermarket community of professionals brings together more than 1,500 brands and the main innovations in the sector. Held every two years by RX Brasil, the event seeks to strengthen business connections, provide an environment for professional development and promote opportunities for closing new business deals for participants. In 2025, the 16th Automec will take place April 22 - 26, at São Paulo Expo. More information - www.automecfeira.com.br
RX
RX provides opportunities for individuals, communities and organizations to connect and grow their businesses. Harnessing the power of in-person events and combining them with data and digital products, RX connects people through experiences and business opportunities at more than 350 events held annually in 25 countries for 42 different sectors. Dedicated to making a positive impact on society, the company is committed to creating an inclusive workplace for all. RX is a division of RELX, a global provider of analytics and data-driven decision tools for professionals and corporate customers.
RX – In the business of building businesses
RELX
RELX is a global provider of data-driven decision and analysis tools, serving professional and business customers in over 180 countries, with offices in approximately 40 countries. Employing over 36,000 people, over 40% of whom are in North America, RELX is a leader in the global marketplace. RELX PLC, the parent company, is listed on the London, Amsterdam and New York Stock Exchanges under the ticker symbols: London: REL; Amsterdam: REN; New York: RELX.
* Note: Current market capitalization can be found at http://www.relx.com/investors
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